Lead Magnet eBooks and Guides
Sharing your knowledge can be a powerful way to build trust with potential customers.
An eBook or digital guide lets you dive deeper into a topic, explain technical information clearly, and show your expertise in a format people can keep and refer back to.
If the topic feels a little too complex for your readers, your eBook can include a clear contact page at the end to guide them straight to you. Each one is written and designed to reflect your brand, provide useful information, and encourage readers to take the next step with you.
Google Ads
Search Engine Marketing (SEM) focuses on the advertising side of Google search through Pay Per Click (PPC) campaigns, run within the Google Ads platform.
The idea is simple. When someone types specific keywords into Google, your advert can appear at the top of the search results. You’re only charged when someone actually clicks on your ad, which makes it a cost-effective way to reach people who are already looking for what you offer.
We begin with detailed keyword research to identify which phrases your ads should display for. These keywords are then grouped into themes called Ad Groups, and at least two ads are written for each group so we can test which one performs better.
