Lead Magnet eBooks and Guides
Sharing your knowledge can be a powerful way to build trust with potential customers.
An eBook or digital guide lets you dive deeper into a topic, explain technical information clearly, and show your expertise in a format people can keep and refer back to.
If the topic feels a little too complex for your readers, your eBook can include a clear contact page at the end to guide them straight to you.
We’ve created a range of eBooks and digital guides for both our own business and for clients. Each one is written and designed to reflect your brand, provide useful information, and encourage readers to take the next step with you.
Get in touch and we’ll design and write a lead magnet that turns your knowledge into new clients!
Google Ads
Search Engine Marketing (SEM) focuses on the advertising side of Google search through Pay Per Click (PPC) campaigns, run within the Google Ads platform.
The idea is simple. When someone types specific keywords into Google, your advert can appear at the top of the search results. You’re only charged when someone actually clicks on your ad, which makes it a cost-effective way to reach people who are already looking for what you offer.
The key to making it work is relevance. Every ad should lead to a landing page that directly relates to the keyword or phrase the user searched for. This keeps visitors engaged and improves your chances of turning clicks into real enquiries.
We begin with detailed keyword research to identify which phrases your ads should display for. These keywords are then grouped into themes called Ad Groups, and at least two ads are written for each group so we can test which one performs better.
If you’re ready to take your online marketing to the next level, get in touch and we’ll help you set up a campaign that works.