Minos Pizza

Minos Pizza had been proudly serving pizza and pasta to the locals of Howick for 30 years.

Originally known for its Greek heritage, the restaurant’s branding carried the familiar blue and white stripes and traditional Greek lettering. While iconic, the restaurant has grown and evolved over the decades, and with that came the need to refresh its brand to reflect where it is today.

We have had the pleasure of rebranding Minos twice. The first refresh moved them away from the traditional Greek look by introducing a black logo with lettering that still kept a connection to their heritage. The second refresh simplified the logo further and repositioned Minos as a true Italian pizzeria. Alongside this, we designed new menus and supporting collateral to highlight authentic Italian flavours and bring fresh energy to the restaurant.

The chalk style outline of the logo and fonts were inspired by the restaurant’s front counter chalkboard menus, creating a link between the brand and the in-store experience. By keeping the logo black and letting the food take centre stage through colourful menus, signage and pizza boxes, the brand ensures that Minos’ Italian cuisine remains the hero.

The end result is a bright, modern identity that respects the long history of Minos while confidently celebrating its future as a vibrant Italian pizzeria in the heart of Howick.