What’s our SEO Process?
We begin each project by completing a comprehensive and detailed keyword and competitor analysis to set the right content structure of the website.
The process starts with the selection of keywords or phrases that customers may search to find you. We compare these against where the on-line competition are ranking on those terms, then finalise a master set of keywords that can be used for both organic and Pay Per Click (AdWords) optimisation and your other digital advertising.
It’s important for your digital marketing campaigns and organic website optimisation to be in sync. For some keywords, the website might be ranking quite well organically so there is little need for targeting an Adwords campaign for the same keywords.
