Web & Graphic Design Blog

What is a vector file? A vector file is a small, scalable and editable image that graphic designers use to create logos. Vector images are ideal for company logos, banners and other branding collateral that often require scaling. It is common…

Your logo is the face of your brand and you want consumers and customers to make valuable associations between your logo and your brand. There are a number of qualities that all effective logos have and among these qualities is clarity in…

Here are the 6 biggest mistakes people make when it comes to branding... 1 - A Weak Name When it comes to branding, whether you are launching a new product, business or service getting the name right is the first step to success. The first…

At Merge Media, we know how fundamental a strong brand image is for any successful business. What excites us is creating brand identities from the logo stage, then following that through to business cards, stationery and brochure design and…